Santa Monica Pier Bait and Tackle, operating as Route 66 Gift Shop, is a distinctive gift shop located in Santa Monica, California, within the 90401 postal code. Situated at 404 Santa Monica Pier, this local business serves both residents and visitors looking for unique souvenirs and fishing supplies. Its position on the iconic Santa Monica Pier allows it to cater to a diverse clientele, including tourists exploring the area and fishing enthusiasts preparing for a day on the water.

The shop offers an array of items that blend the charm of the historic Route 66 with practical bait and tackle products. Customers can expect to find a selection of fishing gear tailored to the needs of anglers, alongside an assortment of gift items that reflect the local culture and coastal lifestyle. The combination of a gift shop and bait and tackle store makes it a convenient stop for those seeking both recreational equipment and memorable keepsakes.

Santa Monica Pier Bait and Tackle’s location provides easy access to one of Southern California’s most popular landmarks, contributing to its appeal as a shopping destination. The shop’s inventory is thoughtfully curated to meet the demands of the pier’s visitors, offering items that range from fishing essentials to collectible memorabilia. This versatility supports the business in serving a broad spectrum of customers, from hobbyists to casual shoppers.

By maintaining a presence on the Santa Monica Pier, the business plays a role in the local economy and community life. It supports the recreational fishing culture while also providing an opportunity for visitors to take home a piece of the region’s coastal identity. The combination of its strategic location, varied product selection, and focus on both fishing and gift items defines Santa Monica Pier Bait and Tackle (Route 66 Gift Shop) as a unique fixture in Santa Monica’s retail landscape.