What began as a small shop in Dallas has blossomed into Behavior & Performance Research, a thriving Fitness center known for honesty and knowledge. As a local business, we cherish the relationships we’ve built and strive to offer the kind of customer service you thought no longer existed. Every team member brings a unique background in sound, lighting or installation, which means we offer honest, practical advice instead of sales pitches. We’re constantly learning about the latest technology so our customers have access to modern solutions without sacrificing reliability. Being part of the Dallas community matters to us, so we support local schools, churches and events whenever we can. People from across Dallas appreciate our relaxed environment where they can browse, ask questions and even try equipment before making up their minds. Our shelves are filled with a mix of everyday essentials, high‑end gear and unusual finds, all hand‑picked by people who love what they do. We’re always happy to meet new faces — stop by Behavior & Performance Research and let us show you around. If you have a specific need or are just curious about what’s new, come by and see us — there’s always something interesting in stock.