Build-A-Bear Workshop – FAO Schwarz is a toy store located in New York, New York, specializing in interactive stuffed animal creation. Situated at 45 Rockefeller Plaza, this store offers a unique hands-on experience where customers can personalize and assemble their own plush toys. The store caters to children and families, providing an engaging environment where creativity and imagination are encouraged through the customization process.
Beyond its core offering as a toy store, Build-A-Bear Workshop – FAO Schwarz also provides services for children’s parties, making it a popular destination for celebrations in the city. The party service includes a variety of options that allow young guests to participate in the build-your-own-bear experience, enhancing the event with a memorable and interactive activity. This combination of retail and event hosting positions the store as a versatile venue for both shopping and special occasions.
The store’s location within the iconic FAO Schwarz space adds to its appeal, drawing visitors who seek a distinctive and playful shopping environment in one of New York’s most well-known retail destinations. The atmosphere is designed to be welcoming and entertaining, making it an appealing stop for tourists and locals alike. With its focus on hands-on participation, Build-A-Bear Workshop – FAO Schwarz offers more than just toys; it provides an experience centered on creativity and personal expression.


































