Ipsos is a market researcher based in New York, New York, specializing in gathering and analyzing data to provide valuable insights into consumer behavior and societal trends. Located at 200 Park Avenue, Ipsos serves a diverse range of clients by utilizing a variety of research methodologies including surveys, polls, social media analysis, and qualitative techniques. This approach allows the company to capture a comprehensive view of public opinion and market dynamics.

The firm focuses on understanding the perspectives of different groups such as citizens, consumers, patients, customers, and employees. By interpreting this data, Ipsos helps organizations make informed decisions that address the needs and expectations of their target audiences. Their research covers multiple sectors, contributing to a deeper understanding of markets and social environments.

Ipsos in New York applies rigorous data collection and analytical processes to ensure the reliability of its findings. The company’s work supports strategic planning, product development, and communication strategies across various industries. Clients benefit from Ipsos’s expertise in translating complex data into actionable recommendations that drive effective business outcomes.

With its central location in New York City and access to a broad network of information sources, Ipsos remains a key player in the market research field. The company’s commitment to data accuracy and insight generation makes it a valuable partner for organizations seeking to navigate evolving market conditions and societal changes.